Adblock Plus, the ad blocking project for Firefox and Chrome, is currently undergoing an interesting but also very controversial discussion about automatically allowing "acceptable ads" (that have been previously blocked).

Question is what are "acceptable ads" (non moving static ads) but also do advertisers/web site owners need to pay for getting whitelisted?

If so, I would regard this practise as corrupt and unethical.

If it is done in a transparent, non-commercial way, I will consider implementing these changes in the Quero project as well.

The goal of this project is not to kill advertising, but to empower users to fight advertisers, who are misusing the technology to track and obscure users, and keep the ecosystem of the Web in balance.

Follow the discussion in the Adblock Plus Forum.

See how ad blocking works in Internet Explorer.